CHi FITNESS JOINS CELEBRITY FITNESS AND FITNESS FIRST AS THE THIRD HEALTH CLUB BRAND IN THE EVOLUTION WELLNESS PORTFOLIO

CHi FITNESS JOINS CELEBRITY FITNESS AND FITNESS FIRST AS THE THIRD HEALTH CLUB BRAND IN THE EVOLUTION WELLNESS PORTFOLIO

  04 Oct 2018

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We are pleased to announce that our parent company, Evolution Wellness Holdings Pte. Ltd. (Evolution Wellness) has acquired the CHi Fitness brand and its Malaysian operations. This acquisition adds a third health club brand to the Evolution Wellness Asia portfolio, which includes Celebrity Fitness and Fitness First.
As we welcome a new member into our family, we remain fully committed to delivering great service to our members and continuing to support them on their fitness journey. In time, we’ll share more information with you about new membership options that leverage our extended network of Celebrity Fitness, CHi Fitness and Fitness First clubs.
For now, it is business as usual.

In the meantime, if you have any questions, please feel free to speak to your Club Manager or send us an email at enquiries@evolutionwellness.com.

 

FREQUENTLY ASKED QUESTIONS


What’s the news?
Evolution Wellness Holdings Pte. Ltd. (Evolution Wellness) has acquired the Malaysia-based CHi Fitness brand and its club operations comprising 13 clubs for an undisclosed sum. This acquisition adds a third health club brand to the Evolution Wellness Asia portfolio, which includes Celebrity Fitness and Fitness First. Evolution Wellness now owns and operates an unrivalled network of close to 170 wholly-owned clubs across Asia - the largest fitness club operator in Asia. It also presents us with opportunities to further elevate the standards of the fitness industry in Malaysia. Most importantly, we continue to be in a strong position to offer our members more choice, more value, more locations to train in, and more fitness experiences to choose from.

All three brands will continue to develop in their own right, attracting and retaining members based on their individual brand personalities and offerings. In due course we will be announcing further details on how we will leverage the even wider network of clubs in Malaysia and give members more choice.

What will change and what will stay the same?
In the immediate term, it is business as usual. Our priority remains on providing the best service and support to our members in achieving their fitness goals.

 

Since CHi Fitness is now under the same parent company as Celebrity Fitness and Fitness First Asia, does this mean that CHi Fitness members will be able to access the other two brand clubs, and vice versa?
The three brands continue to operate separately. However, in time we do envision offering membership options that leverage our even wider network of clubs, and allow members increased cross-brand access. We will share more information in due course.

 

CHi Fitness adopts both a contractual membership as well as pay-as-you-go memberships. Will Celebrity Fitness and Fitness First head down this route too?
The coming together of all three leading brands under the Evolution Wellness umbrella presents many opportunities for best practice sharing and knowledge transfer in various areas. The pay-as-you-go model is something that we have been trialling for some time; we expect to launch this option for Celebrity Fitness and Fitness First members in Malaysia in future